November 2016 ||| Skills: Web Design, Brand Partnership, Social Media Influencers ||| URL: Sips By
Sips by is a subscription-based startup in Austin, Texas, that provides personalized tea samples each month. As a marketing associate, I worked a number of projects, including a website redesign and brand partnership development.
I identified potential partners, audited their social media accounts based on a number of different criteria, and corresponded with them in order to reach a deal. In two months with a limited marketing budget, Sips by partnered with eight social media influencers, resulting in hundreds of thousands of potential unique views.