June 2016 - October 2016 ||| Skills: App, Web App, Graphic Design, Advertising ||| URL: Starchup
Starchup is a digital ordering and route management platform for dry cleaners and launderers. As the sole UX designer, I undertook a complete revamp of the customer app user experience and user interface. Both external research and internal data gathered from Mixpanel influenced my decisions throughout the process.
Working in a scrum environment, the design underwent a number of reviews, discussions, and adjustments before the final version was completed. As a marketplace structure, I had to take in to consideration the wants and needs of both the end customer and the cleaners. The goal was to produce a user experience that would be easy and simple, while allowing flexibility and options for the cleaners.
Other projects for Starchup included marketing materials for in-store use, app store screenshots, email marketing design, and web ordering design.