April 2017 ||| Skills: Brand Direction, Apparel Design ||| URL: ZO-ON Iceland
ZO-ON Iceland is a clothing company in Reykjavik, Iceland. Its tagline, "Get out there, whatever the weather" urges it's customers to embrace the harsh, varied terrain and weather of Iceland. The union of the country and the brand is clear; however, I felt as though there was some disconnect when it came to the actual apparel and designs.
I focused primarily on how the color palette could better reflect and even encompass the spirit of Iceland. I took inspiration from the natural beauty of the land which can be witnessed when one "gets out there".