Love Your Melon

As Digital Marketing Director, I led the digital marketing initiatives at Love Your Melon. I performed a complete redesign of the ecommerce website and established CRO and A/B testing to continue to optimize the user experience and boost conversion rates. I also led email marketing and built out a number of valuable automations.

In addition to digital marketing, I established and designed a brand guidelines and designed a number of marketing pieces, including the Campus Crew Binder and a Wholesale Lookbook.