Cotopaxi
PLP
This experience was created out of two primary data points - low filter usage on PLPs and strong conversion metrics on the pack finder quiz.
In this experience, I created a quiz-style design on the packs PLPs that would allow a user to answer questions and be left with products that would best suit their needs. These events are also captured and shared with the retention team to help inform email and SMS campaigns.
Conversion Rate
+6.08%
Add To Cart Rate
+5.32%