Cotopaxi

PLP

Packs comparison experience

From the research, I discovered that users had a difficult time understanding the differences between packs, and which one would be best for their needs. I designed and developed an experience that would allow a user to select two packs on a PLP to see additional imagery and compare on a number of different criteria.

Conversion Rate

+2.82%

Revenue Per Visitor

+2.57%

Variant
Control