Oats Overnight
PDP
Through post-purchase user survey data and onsite behavior, it became clear that protein and caloric content were two important pieces of information for prospective customers. It was also clear that user reviews carried significant weight in the decision-making process.
This experience went through a number of iterations to come to this design, which integrates these key points of information into each individual flavor on the bundle builder.
Conversion Rate
+4.85%
Add To Box Rate
+4.03%